At the moment, it's way too vague, letting visitors assume what the product is. Offer-wise, we like how they're selling the two bottles as an "essential" kit. Bundling products as such is a strategy we love to test to increase average order value. It says "Finally, a shag rug that that won't cling to germs". Then the thumbnail of the video says "Shag rugs you can wash", with a picture of a shag rug. Now we can assume that people clicking on this ad are most likely going to be interested in their shag rug product. Imagine that's you, then you click on the ad, then post-click, you're met with this landing page. Sorry for the essay, I've been trying to find something for my skin too.The top of the page doesn't mention shag rugs anywhere, and the image of the rug in a washing machine (which is great maybe for another campaign), is not at all relevant to the shag rug messaging communicated by the ad. It's nothing "new" its just about accessibility, kind of like a makeup subscription box. If curology recommends taking it for a few months (sometimes 3 to 6 months for acne) you may have these symptoms for that long as well, which is something to consider. For example Antibiotics flush out your good bacteria AND bad ones, so you might get yeast infections or stomach issues. See if you can find people with the same skin type as you/similar issues. I would look-up peoples reviews for those who used them before, theres plenty on reddit. Its Vitamin c (no prescription needed, you can find lots of serums and creams etc online), tretinoin (vitamin a derivative, prescription needed), niacinamide (no prescription needed), zinc pyrithione (no prescription needed), clindamycin (an antibiotic, prescription needed), azelaic acid (topical antiseptic, no prescription needed). On Curology's page ithey list the 6 ingredients they focus on in their treatments. Also they're diagnosed based on photos you take, which is always a little different than seeing something in person. How much it costs in comparison is really hard to say because it depends on what they prescribe you, how much seeing a derm would cost you, etc. Many people don't have insurance, or have bad insurance, so seeing a derm is out of their price range. I think the most notable benefit of Curology is the price. Straight from their "Why Curology" page: "We'll do our best to get you clear skin, and we work for 88% of people*.īased on survey responses collected from 432 Curology patients between and, stating they saw noticeable results" I haven't used Curology but also have looked into it. It cleared up my acne (thanks to spironolactone too, prescribed by them) and now I love the effects of the anti-aging formula. I use the tretinoin/niacinamide/vitamin c formula. I've been using Curology for a full 3 years (Aug 2014 - now) and don't plan to stop. But it will work for people who have bacterial or fungal acne, or acne caused by slow skin cell turnover, or for people who want to use the anti-aging formula. They used to prescribe sprionolactone for hormonal acne, but they unfortunately don't do that now. I also suspect it won't work for hormonal acne. Differin is similar to tretinoin and OTC now, but I think that's something like $30 a tube?Ĭurology won't work for people who need Accutane. I feel like you'd still spend ~$30 trying to recreate it (I used The Ordinary products to figure that). You probably could recreate it with OTC products, but the percentages and inactive ingredients would be a little different. I know that for me, Curology makes sense financially.Ĭurology gives you 3 of their 6 different active ingredients: tretinoin (prescription only), clindamycin (prescription), vitamin C (OTC), niaciamide (OTC), zinc pyrithione (OTC) and azelaic acid (OTC, but also prescription available). And you can use the HSA to pay for Curology (as you could pay for in-person visits and prescriptions from the pharmacy). Money goes into the account tax free, plus your employer typically contributes a few hundred dollars per year, so it's like getting a "discount" on healthcare that you pay for. A benefit of the high deductible plan is that you can get a health savings account (HSA). But you might have an insurance plan that covers the dermatology visit and medication in full, so in that case it might make sense financially to see the derm in person. I imagine visiting a dermatologist would be like $120-200? And then getting a tube of tretinoin would be about $60. I have a high deductible plan, so I don't think dermatologist visits are covered at all (basically annual checkups are covered and that's it). To answer that question, it totally depends on the type of health insurance you have.
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